What are the main trends in web development: According to a survey, 77% of digital agencies have identified user experience as the most significant weakness. Online shopping has already taken a heavy toll on the web and 38% of Internet users will not engage in an inconvenient and unattractive website. E-commerce and digital companies will need to capitalize on trends and new web applications for their growth.
Chatbots (computer robots) and AI (artificial intelligence)
Chatbots quickly transmit all requests and answers to the Internet user and to the customer service of the merchant site without the intervention of a webmaster. Therefore, chatbots facilitate e-commerce with online support adapted to each website. This allows web users to order food, tickets and much more with a single click.
Chatbots do not replace graphical user interface (GUI) software, however they will be integrated into messaging platforms (such as Facebook messages) to serve as assistants. This is because they are capable of decoding and assimilating orders, allowing companies to transmit automated conversations in real time with their customers. So this is one of the strongest trends in web development and will be part of the new web applications.
Emotional ExperiencesAs far as web development is concerned, we will see more emotional intelligence integrated into the mobile experience. Emotional intelligence produces animated effects when the user performs specific actions. It is a powerful way to make the experience more appealing and to express natural emotions. Even on control interfaces we use emoticons to convey the users’ emotions.
Blockchain applications are exploding
Not yet familiar with blockchain? Well, it’s time to get to know and learn more about this new trend. Blockchain is the most efficient method of storing collective data. First of all, there are a lot of computers in the world that keep a lot of information confidential. Blockchain provides a high level of security in this case. The main advantage is that there are no intermediaries between transactions. Indeed, each transaction is verified and depends on the complex algorithm even if there are many computers connected.
HD images and videos
Image and video are the most interesting media to attract the attention of customers. This allows companies to better present their products and services online, it is a powerful tool to increase conversion. Indeed, video broadcasting increases sales by 64% to 85%, according to statistics. It is expected that every online store will use video for their product description.
A Single E-Commerce Marketplace
The Single Market e-commerce network provides a flexible system. For example, if you buy an item on eBay, you can quickly pick it up at the corner store. Thus, it is cost-effective to orient e-commerce developers to the Single Market, which greatly increases the attractiveness of online stores and the e-commerce industry.
One page websites (One page)
A single-page website is a long scrolling page, which provides complete information to users without going through other pages. This makes it easier for visitors to navigate and avoids launching menus and sub-menus. However, these types of sites are not intended for e-commerce, but are convenient for mobile sites because they are used to collect important information.
In addition, they are user-friendly sites and offer many advantages by reducing the costs of design, web application development and web hosting. The increase in conversions is impressive, these sites are interesting for small businesses.
Progressive Web Applications (PWA)
Progressive Web applications can run on all devices: mobile, PC, tablet and run offline. This provides a good user experience. In predictions indicate that PWA will be the main competitor to native mobile applications. A progressive web application loads instantly and has the advantage of working offline. This is a real trend in web application development. PWAs are best known for their user experience.
The UX – personalized user experience will continue to be a trend and will continue to be integrated into new web applications. Provide content based on the user’s location as users travel with their mobile devices, applications installed on devices can use location data to provide content that will be relevant to the user’s current location. This makes services more sensitive to the environments around them.
RA (Augmented Reality)
AR is a trend of easy, fast and interactive web application development. First on mobile devices, it helps marketers reach their audience. Thus, all members of social networks will integrate AR into their platforms. Snapchat has opted for a feature that allows users to add their avatar, project their product through the application. In addition, brands can also project their products through special filters to social media members.